Former President of Experian Interactive Media Stephen Semprevivo Joins Hydra Board

Semprevivo Brings More Than Two Decades of Industry Experience to Board

Los Angeles, CA — May 13, 2009 - Hydra, the largest pure performance advertising network distributing results-based campaigns through banners, social media email and search marketing, today announced the appointment of Stephen Semprevivo to the Board of Directors. Semprevivo brings more than 21 years of industry experience to the Board, most recently serving as president of Experian Interactive Media.

"Stephen's extensive marketing and entrepreneurial experience in the online services industry will be an extraordinary asset to our Board and to our company," said Zac Brandenberg, CEO at Hydra. "We look forward to benefiting from the innovative vision he's demonstrated throughout his career."

Recognized for its rapid growth by the INC 500 and Deloitte Fast 500, Hydra today delivers over 25 million customers annually for advertisers making it the largest volume pure performance-based ad network. "As the leader in our space, we're now looking to evolve the pay-for-performance model to the next level to increase its adoption by market-leading advertisers," said Brandenberg. "Semprevivo's appointment reflects our overall effort to add the staff, management talent and Board experience to support that evolution."

At Experian, Semprevivo also served as president of LowerMyBills.com, ClassesUSA.com and the Experian Interactive Innovation Center. He was responsible for developing, growing and managing Experian Interactive Media's online consumer brands and overseeing the day-to-day operations for the product, marketing, sales and technology operations for the business.

"Hydra has become a leader in the online advertising industry by delivering customers for advertisers ranging from well-known household brands and online service providers to hundreds of consumer product and service companies," said Stephen Semprevivo. "I am proud to be joining the Board as I expect even greater growth for the pure performance advertising category in the near future."

Prior to being named president of Experian Interactive Media, Semprevivo served as executive vice president and general manager of LowerMyBills.com. During this time he played an integral role in starting the mortgage business within Lowermybills.com and then growing it into the largest mortgage lead generation business on the Internet.

Previously, Semprevivo was managing partner of Velocity Consulting, a strategy consulting firm focused on aiding technology-based middle market companies and CEO of Korn/Ferry Futurestep, an International provider of executive recruitment and human capital solutions with offices in 36 countries and over 400 professional recruiters. He also served as the President and COO of GetSmart.com, an online service connecting consumers to lenders. As part of the founding management team at GetSmart, Semprevivo created the first short form internet mortgage lead. In 2000, Semprevivo was recognized as "Leader of the Year" by Credit Card Magazine. Prior to joining Getsmart.com, Semprevivo was Vice President of Marketing and Business Development at Cendant Corporation, a Fortune 500 company. At Cendant, Semprevivo was responsible for managing client development and channel marketing in the areas of direct mail, television and call center operations.

Semprevivo holds a Bachelor's degree in biochemistry from Harvard College and a Master's in Business Administration from Harvard Graduate School of Business Administration.

This announcement follows Hydra's recent award for 2009 Internet/ New Media Company of the Year presented by the Technology Council of Southern California.

Hydra is the largest and fastest growing pure performance-based CPA affiliate advertising network, distributing effective results-based campaigns through banners, social media, email and search marketing. Hydra delivers customers for advertisers including well-known household brands, online service providers, and hundreds of consumer product and service companies. The network's thousands of publishers range from the largest portals and social network sites to a broad network of highly engaged vertical affiliates. Hydra is headquartered in Los Angeles. For more information, visit www.hydranetwork.com.