Hydra Announces OnDialog Partnership to Maximize Conversion Rates for Clients
Hydra's new partnership will provide clients with new and improved hosted landing pages, creative support and advanced optimization capabilities
Los Angeles, CA — April 20, 2009 - Hydra, the largest pure performance advertising network distributing results-based campaigns through banners, social media email and search marketing, today announced that it has partnered with OnDialog, Inc., who themselves recently partnered with SiteTuners, the performance-based landing page optimization company, to produce "OnDialog powered with SiteTuners." The focus of the Hydra-OnDialog partnership is to make the power of this revolutionary marketing optimization program available to Hydra's clients, and as a result, increase conversion rates on their campaigns as much as 80%.
The marketing optimization program improves Hydra’s offering to clients by putting into place OnDialog’s sophisticated landing page creation tool and Sitetuners’ “Tuning Engine®.” The OnDialog tool provides high productivity page creation, campaign development, hosting and analytics which automatically evaluates landing page designs based on performance, and provides recommendations for the combinations of content with the proven ability to convert the most viewers. The “Tuning Engine” also allows for tests up to 10,000 times larger than traditional Multivariate and Taguchi tests and delivers faster results than comparable A-B Split Tests. Most importantly, this combination of advanced marketing automation technologies gives the advertiser full control, as tested pages are hosted on behalf of the advertiser, and produces simplified data reports.
"We’re thrilled to be working with OnDialog as this partnership further builds on Hydra’s suite of services for maximizing campaign performance," said Zac Brandenberg, CEO of Hydra. "It is one more example of how we are deploying cutting edge technologies on behalf of advertisers to ensure their campaigns succeed in acquiring the greatest possible number of new customers."
Hydra’s partnership with OnDialog positions the ad network as one of the first adopters of this revolutionary technology and helps take marketing optimization to the next level. Another benefit is that Hydra can use this technology to test its wide array of campaigns spanning across financial sectors, consumer offerings and entertainment.
Along with the banner appointments of Talisman and the soon-to-be-named new Senior Designer, Hydra has also implemented a new procedure whereby Hydra’s seasoned in-house marketing team provides marketing strategy and copy at the outset of campaign development, prior to design. Ensuring that each campaign has the right focus and messaging is a critical first step for delivering higher-converting campaigns than others. By carrying out the established strategy in the design of email and web banner display ads as well as landing pages, Hydra's clients have already seen increased conversion rates.
"Hydra is known as a progressive company in the cost-per-action space. But now, with its adoption of SiteTuners, it is also at the forefront of the marketing optimization arena," said Craig Heartwell, CTO of OnDialog. "By utilizing this program, Hydra will help its clients achieve results as never before."
OnDialog powered with SiteTuners uses SiteTuners' non-parametric TuningEngine technology for large-scale tests. The company specializes in tests with significant traffic data rates. It also works across all industries and tunes a variety of processes including downloads, online registrations, lead forms and e-commerce.
Hydra is the largest and fastest growing CPA affiliate advertising network distributing effective results-based campaigns through banners, social media, email and search marketing. Hydra delivers customers for advertisers including well-known household brands, online service providers, and hundreds of consumer product and service companies. Our thousands of publishers range from the largest portals and social network sites to a broad network of highly engaged vertical affiliates. Hydra is headquartered in Los Angeles. For more information, visit www.hydranetwork.com.
OnDialog, Inc. is an online marketing solution providing marketers the ability to generate personalized, targeted landing pages, micro sites, Personal URLs (PURLs) and automatically instrumented dynamic content for conversion optimization. Launched in June 2008, OnDialog is advancing dialog-driven marketing that focuses on the customer as an individual. Through OnDialog’s tools, marketers can deliver relevant, 1-to-1 content to prospects, which increases conversion rates and boosts the marketer's ROI. OnDialog is a Software-as-a-Service company.
SiteTuners is a division of Epic Sky, Inc. Epic Sky runs large-scale pay-per-click (PPC) traffic acquisition campaigns for dozens of clients and is also a "super affiliate" that drives PPC traffic on a performance basis. Over the last four years the division has grown to become the driving force behind the parent company. Our services combine sophisticated proprietary technology, extensive testing expertise, and a choice of payment models to deliver results. The company web site address is http://www.sitetuners.com.
