Hydra Continues Expansion with Recruitment of Seasoned Online Marketer Cezanne Huq

CPA Ad Network Welcomes New Director of Search Media

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, is proud to announce the appointment of Cezanne Huq as Director of Search Media. With over a decade of hands-on and management experience, Huq will build and lead Hydra's new Search Division.

"We came to realize that more and more of our clients required an integrated search strategy in order to maximize their online customer acquisition efforts," said Zac Brandenberg, CEO of Hydra. "With the addition of a top-notch search pro like Cezanne to head our internal search team, we now have a much bigger toolbox for driving new leads and sales to our advertiser clients, plus in-depth expertise, strategies and metrics that we can share with our affiliates."

Given Huq's extensive career in SEO, SEM, SMO as well as traditional and new media public relations, his appointment signals Hydra's commitment to quickly ramp up its internal search distribution. Formerly with Experian Interactive Media as Director of Online Marketing, Huq was responsible for numerous accomplishments and initiatives most notably increasing net revenue by 150 percent within three months of his tenure. Prior, Huq was Senior Director of Online Marketing for Vertrue, Inc., where he established an in-house online marketing team covering paid, natural, and public relations and social media optimization. Additionally, Huq has held management positions with Zeta Interactive and Connor Communications.

"Search Marketing is a crucial part of delivering a suite of integrated performance-based advertising solutions," said Huq. "With Hydra's proven track record in delivering clients exceptional return, I'm thrilled to lead a team to position us as a search leader."

Hydra delivers performance-based online advertising for new customer acquisition on a pure cost-per-action (CPA) basis. Combining a network of over 13,000 publishing partners with its own internal media management groups, Hydra distributes direct response online ad campaigns via search, email, display and social media to deliver millions of new sales and leads each month for many of the largest and best-known consumer product and service companies. Founded in 2003 and headquartered in Beverly Hills, CA, the company's pioneering achievements earned it recognition as the 2009 Internet/New Media Company of the Year by The Technology Council of Southern California as well as three straight years on the INC 500. Learn more at www.hydranetwork.com.