Hydra announces the addition of CitizenHawk to its Network

CPA Ad Network Adds Service to Reclaim Domains and Lost Revenue from Cybersquatters

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, today announced a new working partnership with CitizenHawk, a leading provider of trademark protection and domain recovery services for branded advertisers.

"CitizenHawk has recovered millions of dollars in lost revenues and traffic for numerous brands by identifying and reclaiming web sites owned and operated by cyber/typosquatters," said Zac Brandenberg, CEO of Hydra. "I'm thrilled that CitizenHawk has joined us as a publishing partner. This is yet another unique service that Hydra can provide as we continue to service more high profile, branded advertisers."

Through a unique publisher agreement, CitizenHawk will work with Hydra in offering domain recovery services to advertisers within the Hydra network. Advertisers can choose to opt into CitizenHawk's domain recovery program at no added cost. Once engaged, CitizenHawk proactively works to recover domains that are infringing upon a brand's trademark, registering the recovered domains in the brand’s name. The resulting traffic from these recovered domains is redirected to the authorized brand landing page. An advertiser only pays for that traffic which converts into a qualifying action on either a cost-per-sale or cost-per-lead basis.

The CitizenHawk publishing partnership is the latest in a series of new capabilities added by Hydra to better appeal to and service the needs of prominent brands. Other recent brand-focused service offerings include landing page hosting, full creative services, numerous compliance and quality control enhancements, and internally-driven, integrated distribution in search, email and display.

"CitizenHawk is excited to offer our service through an online ad network of Hydra's size and reputation," said Dave Duckwitz, Chief Executive Officer at CitizenHawk. "It promises to be a win-win situation for us and Hydra, and most importantly, Hydra's clients."

In recent years, a large "black market" of cybersquatting and typosquatting has come in to existence. It is estimated that approximately 20 percent of all hand-typed URLs are misspelled. By registering typo domains of popular brands, squatters cost trademark holders million in lost revenues every year. CitizenHawk has proven successful in returning these fraudulent domains and the revenues they produce to their rightful owners.

CitizenHawk employs a unique, patent-pending technology to monitor and identify web sites whose domain names intentionally infringe on a company's trademark in order to obtain traffic. Through an automated process, CitizenHawk then takes action to recover those domains for the trademark owner.

Upon domain recovery, branded advertisers typically experience significant increases in incremental revenue, web traffic, as well as reduced pay-per-click (PPC) fees. CitizenHawk has developed a solid reputation and successful track record servicing over 100 online brands. Examples of satisfied clientele can be found at www.citizenhawk.com. Case studies of successful implementations can be found here.

Hydra delivers performance-based online advertising for new customer acquisition on a pure cost-per-action (CPA) basis. Combining a network of over 13,000 publishing partners with its own internal media management groups, Hydra distributes direct response online ad campaigns via search, email, display and social media to deliver millions of new sales and leads each month for many of the largest and best-known consumer product and service companies. Founded in 2003 and headquartered in Beverly Hills, CA, the company’s pioneering achievements earned it recognition as the 2009 Internet/New Media Company of the Year by The Technology Council of Southern California as well as three straight years on the INC 500. Learn more at www.hydranetwork.com.

CitizenHawk provides digital brand management solutions, enabling companies around the globe to recover domains from cybersquatters, as well as monitor, protect and enforce proper use of their brands online. CitizenHawk's patent-pending technology identifies instances of cybersquatting that infringe on a company's trademark, then sends notices of fraudulent activity to the domain owner, interrupts the flow of money being paid to cybersquatters and automates action to get fraudulent sites stopped for good. The company is headquartered in Aliso Viejo, California, with offices in New York, Boston, Las Vegas, and Ventura, California. For more information, please visit www.citizenhawk.com.