Hydra Network Signs Three Top-Tier Advertisers

AARP, Citibank and Sears choose Hydra for guaranteed online advertising results

BEVERLY HILLS, Calif., Feb. 21 PRNewswire—Hydra Network, the largest advertising network specializing exclusively in cost-per-acquisition (CPA), today announced they will manage online advertising campaigns for AARP, Citibank and Sears. Advertisements will be placed on high quality, high traffic affiliate sites such as Yahoo!, Google and Publishers Clearing House.

Hydra will launch a response-based online marketing campaign for AARP (Association for the Advancement of Retired Persons) through its network of highly qualified, pre-screened affiliates. The goal is to build up its customer base. Hydra will use a variety of online channels including Web site banner ads and subscriber email to distribute this campaign.

Citibank is rolling out with an aggressive online advertising campaign focused on lead generation for its low-rate home equity credit lines. It will tout many benefits for equity seekers such as flexible draw features on personal checkbooks, no closing costs, no application fees and ability to convert a variable rate to a fixed rate if prime increases.

Sears is running separate campaigns to promote its home improvement services along the lines of vinyl siding, window replacement, HVAC, and cabinet refacing.

Hydra Network has more than 1,000 active advertising campaigns available to its affiliated publishers and generates more than two million new transactions each month for current advertisers. With its 100% CPA model, Hydra advertisers pay only for defined customer action (sales or other defined transactions), so they get predictable ROI without waste.

"We are thrilled to add these high profile clients to our cadre of top-tier advertisers," remarked Mason Wiley, Hydra's VP Marketing. "We pride ourselves on offering a diversified and broad range of campaigns for our affiliates and are pleased to continue to offer the most effective campaigns in the industry."

Online advertising is experiencing extremely rapid growth and the standard for ad delivery to publisher sites is evolving. In order to measure results and get the most out of an online advertising campaign, the CPA model has become the logical choice.

About Hydra

Hydra Network (Hydra) is the largest performance-based online advertising network that specializes exclusively in cost-per-acquisition (CPA). Since 2003, Hydra Network has distributed targeted campaigns on behalf of online advertisers through its network of Web display, search, subscriber email, contextual, and co-registration affiliates. Because Hydra Network's model is entirely based on driving increased transactions-not merely traffic-the interests of affiliated publishers and advertisers are in perfect sync.

For more information please click on http://www.hydranetwork.com, or contact: