Hydra Grows Ad Sales Team

BEVERLY HILLS, Calif., Mar. 31 – Hydra Network, an interactive ad network that specializes in cost-per-acquisition, today announced the appointment of a sales director and the hiring of a new performance media consultant.

Chris Pink was promoted to sales director; he joined Hydra in 2005 as the sole member of its sales division and he will now lead a team of seven performance media consultants. He will work with the company's advertisers and affiliate managers to facilitate new partnerships and manage affiliate relationships.

Susan McGregor has been hired as a performance media consultant; previously, she was a senior account executive at Addynamix, working with a range of clients, including American Express and Expedia. She will design strategic client programs and develop partnerships with direct advertisers.

"Hydra has grown tremendously since launching in 2003; our success with CPA demonstrates the premium we place on developing partnerships to improve the outcome for online advertisers," Mason Wiley, Hydra's Vice President of Marketing, said in a statement. "Chris Pink and Susan McGregor bring fresh energy and new ideas to the Hydra team and will each play a vital role as we continue to grow."

About Hydra

Hydra Network (Hydra) is the largest performance-based online advertising network that specializes exclusively in cost-per-acquisition (CPA). Since 2003, Hydra Network has distributed targeted campaigns on behalf of online advertisers through its network of Web display, search, subscriber email, contextual, and co-registration affiliates. Because Hydra Network's model is entirely based on driving increased transactions-not merely traffic-the interests of affiliated publishers and advertisers are in perfect sync.

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