Hydra Network Offers UnsubCentral's Industry-Leading, Full Suppression Solution Free to Advertisers

Beverly Hills, CA (PRWeb) October 31, 2007—Advertisers on Hydra Network can soon take advantage of UnsubCentral's suppression list management and monitoring at no cost to them. Through a new strategic alliance between the two companies, Hydra will bundle in the service free for all its advertisers. Exceeding CAN-SPAM requirements, it is the highest level of assurance available from any of the large ad networks.

"Our Hydra:AdControl compliance suite already included integration with UnsubCentral for those advertisers who subscribed to their service," said Hydra CEO Zac Brandenberg, "But with this major enhancement, every one of our advertisers will get the same high level protection at no added cost; they still will only pay for the results we deliver."

Widely seen as offering the most comprehensive suppression solution available, UnsubCentral provides certified unsubscribe list cleansing, and automatic daily updates and downloads via multiple distribution options for seamless integration with virtually all email service providers. Together with 100%, real-time CAN-SPAM compliance monitoring, the platform offers advertisers the highest level of assurance that the campaigns they run through email are compliant.

In fact, with this new alliance, Hydra Network will exceed CAN-SPAM requirements. By dynamically seeding every advertiser's suppression file, emails to that list will instantaneously trigger an alert, allowing Hydra to respond in a matter of hours instead of the 10-day window mandated by CAN-SPAM.

"We proved the value of UnsubCentral's services with a couple dozen of our advertisers this past year," said Brandenberg, "Given our commitment to lead the industry in compliant online advertising, this fully integrated strategic partnership between our two companies was a logical step. Now all of our advertisers will benefit from increased protection for their brands and greater peace of mind."

About Hydra Network

Hydra Network is a performance-based online advertising network leader, offering over 1,000 active CPA ad campaigns to affiliated publishers and generating over 2 million new transactions per month for online advertisers. With its 100% CPA (cost-per-action) model, advertisers only pay for verified sales or other defined transactions, so they can attain predictable advertising ROI with no waste. And unlike many, Hydra Network does all the work for you, with value-added resources to maximize results—with no start up or added fees of any kind. More information can be found at the company's web site http://www.hydranetwork.com

About UnsubCentral

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, publishers, ad networks and affiliate networks. The Austin, Texas-based corporation offers solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with major affiliate networks and email service providers and reviewed by TRUSTe, the solutions ensure clients comply with the CAN-SPAM Act and data privacy requirements. For more information, please visit http://www.unsubcentral.com.

For more information please click on http://www.hydranetwork.com, or contact: